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Information Sharing and Personalized Pricing in Online Platforms
Hu, Yihong; Li, Guo; Liu, Mengqi; Qu, Shengnan - 2022
With the rise of big data technology, an online platform can easily gather customer information to engage in price discrimination and obtain additional profits. Whether to share information remains an unsolved strategy decision for the platform. We employ a game-theoretic model to characterize...
Persistent link: https://www.econbiz.de/10014256317
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Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
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Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?
Helm, Roland; Möller, Michael; Rosenbusch, Jana - In: Kundenintegration 2.0, (pp. 147-177). 2011
Persistent link: https://www.econbiz.de/10009302935
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Mundpropaganda Marketing
Urchs, Ossi; Körner, Alexander - 2007
Persistent link: https://www.econbiz.de/10003552016
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Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson; Tan, Kerri - In: Handbook of research on management of cultural products …, (pp. 257-285). 2014
Persistent link: https://www.econbiz.de/10010348360
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Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
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Beteiligung von Externen am Produkt-Relaunch
Götte, Sascha; Link, Patrick - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 369-378). 2013
Persistent link: https://www.econbiz.de/10011447474
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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Social capacitance : leveraging absorptive capacity in the age of social media
Arora, Anshu; Sivakumar, K.; Pavlou, Paul A. - In: Journal of business research : JBR 124 (2021), pp. 342-356
Persistent link: https://www.econbiz.de/10012493877
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Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093