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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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"It's mine!" - participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: New Developments in Online Marketing, (pp. 113-123). 2014
Persistent link: https://www.econbiz.de/10010354580
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Infiltrating an e-tribe : marketing with the Machinima [computerised games] community
Harwood, Tracy; Garry, Tony - In: Journal of customer behaviour 8 (2009) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10003819565
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Convergence of online gaming and e-commerce
Harwood, Tracy - In: Virtual worlds and e-commerce : technologies and …, (pp. 61-89). 2011
Persistent link: https://www.econbiz.de/10008746285
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Emergence of gamified commerce : turning virtual to real
Harwood, Tracy - In: Journal of electronic commerce in organizations : the … 10 (2012) 2, pp. 16-39
Persistent link: https://www.econbiz.de/10009669867
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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10014381402