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Value evaluation of customer experience using consumer generated content

Iyanna, Shilpa; Bosangit, Carmela; Mohd-Any, Amrul Asraf - In: International journal of management and marketing … 5 (2012) 2, pp. 89-102

Persistent link: https://www.econbiz.de/10009633256

Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking

Menon, R. G. Vishnu; Valdimar Sigurdsson - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 345-359

Persistent link: https://www.econbiz.de/10011586815

Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

Social media marketing, shoppers' store love and loyalty

Ahmed, Riaz Uddin - In: Marketing intelligence & planning 40 (2022) 2, pp. 153-168

Persistent link: https://www.econbiz.de/10013172915

Consumers' motives for visiting a food retailer's Facebook page

Ladhari, Riadh; Rioux, Magalie Christelle; Souiden, Nizar; … - In: Journal of retailing and consumer services 50 (2019), pp. 379-385

Persistent link: https://www.econbiz.de/10012114182

Facebook: a blessing or a curse for grocery stores?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: International journal of retail & distribution management 45 (2017) 11, pp. 1242-1259

Persistent link: https://www.econbiz.de/10011815706

Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883

Persistent link: https://www.econbiz.de/10012203378

Using word of mouth data from social media to identify asymmetric competition in food retailing

Jaeger, Lena-Christin; Höhler, Julia - In: Journal of retailing and consumer services 58 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012430684

Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market

Zapletalová, Šárka (ed.); Starzyczná, Halina (ed.) - 2023

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing...

Persistent link: https://www.econbiz.de/10013545731

Flow and consumer behavior in an online supermarket

Morales-Solana, Doris; Esteban-Millat, Irene; Alegret … - In: Advances in National Brand and Private Label Marketing …, (pp. 65-73). 2018

Persistent link: https://www.econbiz.de/10013277398

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