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Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin - In: Marketing intelligence & planning 40 (2022) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
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Consumers' motives for visiting a food retailer's Facebook page
Ladhari, Riadh; Rioux, Magalie Christelle; Souiden, Nizar; … - In: Journal of retailing and consumer services 50 (2019), pp. 379-385
Persistent link: https://www.econbiz.de/10012114182
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Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: International journal of retail & distribution management 45 (2017) 11, pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Using word of mouth data from social media to identify asymmetric competition in food retailing
Jaeger, Lena-Christin; Höhler, Julia - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012430684
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Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market
Zapletalová, Šárka (ed.); Starzyczná, Halina (ed.) - 2023
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing...
Persistent link: https://www.econbiz.de/10013545731
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Flow and consumer behavior in an online supermarket
Morales-Solana, Doris; Esteban-Millat, Irene; Alegret … - In: Advances in National Brand and Private Label Marketing …, (pp. 65-73). 2018
Persistent link: https://www.econbiz.de/10013277398
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"Social food" : food literacy co-construction and distortion on social media
Steils, Nadia; Obaidalahe, Zakia - In: Food policy : economics planning and politics of food … 95 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012588070
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Transformation und Strategieentwicklung im Musikmarkt : Musik und Gemeinschaft in der digitalen Mediamorphose
Beck, Florian - 2011
Persistent link: https://www.econbiz.de/10009419415
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082