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Social web
Beziehungsmarketing
25,475
Relationship marketing
25,451
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10,388
Consumer behaviour
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6,939
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6,243
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11
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10
Hajli, Nick
9
Itani, Omar S.
9
Ahuja, Vandana
8
Heinemann, Gerrit
8
Scott, David Meerman
8
Dwivedi, Yogesh Kumar
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Skiera, Bernd
7
Theobald, Elke
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Muhammad Anshari
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Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Ritschel, Falk
6
Turban, Efraim
6
Veloutsou, Cleopatra
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Bauer, Hans H.
5
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Decker, Alexander
5
Dölling, Steffen
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Fernandes, Teresa
5
Greve, Goetz
5
Haenlein, Michael
5
Holland, Heinrich
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Karjaluoto, Heikki
5
Kumar, Vikas
5
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Malthouse, Edward C.
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Springer Fachmedien Wiesbaden
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Dgroup
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Haufe-Lexware GmbH & Co. KG
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MITP Verlags-GmbH & Co. KG
2
Technische Universität Braunschweig
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
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Arbeitsgemeinschaft für Marketing
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BITKOM Servicegesellschaft
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Books on Demand GmbH <Norderstedt>
1
Bundesanzeiger Verlag
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1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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1
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1
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1
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1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
KnowTech <15, 2013, Hanau>
1
Markendialog <13, 2009, Berlin>
1
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Journal of business research : JBR
92
SpringerLink / Bücher
66
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
25
Springer eBook Collection
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Research
18
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
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ECONIS (ZBW)
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1
Interaktives Marketing : neue Wege zum Dialog mit Kunden
Belz, Christian
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
Saved in:
2
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
3
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
4
Online Reputation Mechanisms : Online Reputation und deren Management am Beispiel der Hotelindustrie
Rauh, Iris C.
-
2010
Persistent link: https://www.econbiz.de/10008901712
Saved in:
5
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
6
Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Jodl, Florian
-
2010
Persistent link: https://www.econbiz.de/10008823872
Saved in:
7
Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Saved in:
8
E-business in the 21st Century : realities, challenges and outlook
Xu, Jun
;
Quaddus, Mohammed
-
2010
Persistent link: https://www.econbiz.de/10003856373
Saved in:
9
Kundenkommunikation über Social Media : ein Planungsprozess
Fabian, Romy
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008987272
Saved in:
10
Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
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