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~subject:"Social web"
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Social web
Consumer behaviour
80,883
Konsumentenverhalten
80,755
Marketing
31,521
Economics
23,536
Messung
22,660
Theorie
22,138
Theory
21,979
Measurement
21,421
Wirtschaftswissenschaft
16,326
Relationship marketing
10,035
Beziehungsmarketing
10,011
USA
8,625
United States
8,209
Brand management
8,200
Markenführung
8,191
Deutschland
7,802
Markenimage
7,008
Brand image
6,950
Germany
6,703
Customer satisfaction
6,094
Kundenzufriedenheit
6,054
Marketingmanagement
5,855
Online-Handel
5,780
Online retailing
5,779
Marketing management
5,621
Social Web
5,255
Online-Marketing
5,187
Internet marketing
5,162
Service quality
4,925
Dienstleistungsqualität
4,903
Welt
4,792
World
4,743
Markenartikel
4,652
Brand
4,616
Einzelhandel
4,542
Retail trade
4,400
Electronic Commerce
4,200
Verbraucherverhalten
3,925
Werbewirkung
3,869
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902
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4,347
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904
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4,025
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316
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58
Sammelwerk
58
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44
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44
Thesis
39
Konferenzschrift
27
Ratgeber
24
Guidebook
23
Case study
20
Fallstudie
20
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11
Sammlung
11
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8
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3
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5,058
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198
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2
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Hajli, Nick
10
Hennig-Thurau, Thorsten
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Conduit, Jodie
8
Harrigan, Paul
8
Ko, Eunju
8
Kumar, Vikas
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
Dolan, Rebecca
7
Grewal, Dhruv
7
Hazari, Sunil
7
Kumar, Jitender
7
Lim, Weng Marc
7
Lorenzo-Romero, Carlota
7
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Springer Fachmedien Wiesbaden
14
American Marketing Association
8
IGI Global
5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
All
Journal of business research : JBR
223
Journal of retailing and consumer services
187
International journal of internet marketing and advertising : IJIMA
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
44
Psychology & marketing
44
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of hospitality management
37
Journal of electronic commerce research : JECR
37
Electronic commerce research
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of technology marketing : IJTMkt
35
Marketing intelligence & planning
34
Cogent business & management
33
Information systems research : ISR
33
Journal of marketing
33
Tourism management : research, policies, practice
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Journal of travel and tourism marketing
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
28
Young consumers : insight and ideas for responsible marketers
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
SpringerLink / Bücher
25
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Source
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ECONIS (ZBW)
5,251
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1
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10
of
5,251
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1
Social Media Audit : measure for impact
Gattiker, Urs E.
-
2013
Persistent link: https://www.econbiz.de/10009666480
Saved in:
2
How organizations measure, manage and monitor digital
marketing
Lipschultz, Jeremy Harris
- In:
The SAGE handbook of digital marketing
,
(pp. 411-425)
.
2022
Persistent link: https://www.econbiz.de/10013367115
Saved in:
3
Does the web diversify the visibility of books? : evidence from French data
Peltier, Stéphanie
;
Touré, Mamoudou
- In:
International journal of arts management
20
(
2018
)
3
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011921209
Saved in:
4
Application of
marketing
in interest as a factor of development of enterprises in digital economy
Bajraktari, Nerimane
;
Ahmeti, Ali
- In:
Prizren social science journal
2
(
2018
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10011901405
Saved in:
5
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
6
Crowd intelligence : analyzing online product reviews for preference measurement
Xiao, Shengsheng
;
Wei, Chih-Ping
;
Dong, Ming
- In:
Information & management : the internat. journal of …
53
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011448449
Saved in:
7
Electronic loyalty in social commerce : scale development and validation
Bui Thanh Khoa
;
Ha Minh Nguyen
- In:
Gadjah Mada international journal of business
22
(
2020
)
3
,
pp. 276-300
Persistent link: https://www.econbiz.de/10012519123
Saved in:
8
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
9
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
10
Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina
;
Thomas, Veronica L.
;
Johnson, …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
Saved in:
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