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The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

Predicting purchase behavior of website audiences

Kagan, Saar; Bekkerman, Ron - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 510-539

Persistent link: https://www.econbiz.de/10011932670

News website personalisation : the co-creation of content, audiences and services by online journalists and marketers

Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247

Persistent link: https://www.econbiz.de/10012176988

Direct-to-consumer prescription medication advertisements and use of different types of media

Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72

Persistent link: https://www.econbiz.de/10012427422

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing

Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008

Persistent link: https://www.econbiz.de/10003685340

Application of marketing in interest as a factor of development of enterprises in digital economy

Bajraktari, Nerimane; Ahmeti, Ali - In: Prizren social science journal 2 (2018) 1, pp. 36-51

Persistent link: https://www.econbiz.de/10011901405

YouTube and video marketing : an hour a day

Jarboe, Greg - 2012 - Second edition

business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign …

Persistent link: https://www.econbiz.de/10012683496

LinkFisch : Konzeption, Entwicklung und Umsetzung einer Link-Bait-Kampagne für den Online-Shop neckermann.de ; Projektbericht

Schmidt, Ralph (ed.); Bantin, Sarah-Yasmin (contributor) - 2015 - Berichtsschluss: 25. Januar 2014

Die Otto Group hat 2012 die Rechte an der Internetmarke Neckermann.de und deren Eigenmarken in Deutschland übernommen, um ehemalige Neckermann-Kunden für sich zu gewinnen. Auf der Plattform, die am 30. Januar 2013 zunächst als Shopping-Suchmaschine gestartet war, finden sich inzwischen...

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Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

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