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Social web
Consumer behaviour
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Calder, Bobby J.
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Iacobucci, Dawn
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Malthouse, Edward C.
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Moon, Sangkil
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Grier, Sonya A.
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Journal of marketing management : MM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
11
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1
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
2
Gifts and gifting in online communities
Bradford, Tonya Williams
;
Grier, Sonya A.
;
Henderson, …
-
2012
Persistent link: https://www.econbiz.de/10009768171
Saved in:
3
(Virtual) ethnicity, the internet, and well-being
Lindridge, Andrew
;
Henderson, Geraldine Rosa
;
Ekpo, Akon E.
- In:
Marketing theory
15
(
2015
)
2
,
pp. 279-285
Persistent link: https://www.econbiz.de/10011494642
Saved in:
4
Weight loss through virtual support communities : a role for identity-based motivation in public commitment
Bradford, Tonya Williams
;
Grier, Sonya A.
;
Henderson, …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 9-23
Persistent link: https://www.econbiz.de/10011777297
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
7
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
8
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
9
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
Saved in:
10
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013164036
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1
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