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Efficiency of web communicatin strategies : the case of art museums
Camarero Izquierdo, Carmen
;
Garrido Samaniego, María José
- In:
International journal of arts management
18
(
2016
)
2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011457756
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2
SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar
;
Camarero Izquierdo, Carmen
; …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
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3
How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation
Gutiérrez Cillán, Jesús
;
Camarero Izquierdo, Carmen
; …
- In:
Business research quarterly : BRQ
20
(
2017
)
4
,
pp. 258-274
Persistent link: https://www.econbiz.de/10011751012
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