of information media. This paper aims to analyse the crisis communication of the City of Slavonski Brod through its …

social media, alongside looking at their impact on contemporary marketing. Each trend has been identified and analyzed based …

The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by … using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of … local firms. The brand concept is linked to the enhancement of heritage of the island of Fuerteventura, that is included in …

media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this … engagement. In conclusion, this contribution identifies future research avenues on influencer marketing through social media …Several brands are striving in their endeavors to find new ways to improve their consumer engagement through social …

Purpose: The study reported in this paper explores consumers’ experiences with technology-assisted social media service … encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as … conducted to explore consumers’ experiences when using social media distribution services and the results were compared to those …

Background: Social media allow companies to create more "friendly" and personal interaction with their customers on an … respondents' gender and variables with highest weight from each factor re -late to customers' choice of social media … their social-media based inter -action in line with identified added values from customer perspective. …

emergence of social media. Recent research has shown a widespread adoption and usage of social media both in among the general … question of whether social media change the structure and workings of the management fashion market and the ways in which … different social media platforms may influence the diffusion and dissemination of fashionable concepts and ideas. The analysis …