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Social web
Konsumentenverhalten
79,809
Consumer behaviour
79,802
Theorie
11,722
Theory
11,685
Beziehungsmarketing
8,966
Relationship marketing
8,961
Markenführung
7,489
Brand management
7,488
Markenimage
6,647
Brand image
6,624
Online retailing
5,645
Online-Handel
5,644
Customer satisfaction
5,499
Kundenzufriedenheit
5,498
Social Web
5,014
Netzwerkökonomik
4,906
Network economics
4,901
USA
4,870
United States
4,746
Online-Marketing
4,579
Internet marketing
4,557
Dienstleistungsqualität
4,351
Service quality
4,351
Brand
4,307
Markenartikel
4,303
Einzelhandel
4,156
Electronic Commerce
4,121
Retail trade
4,085
E-commerce
3,995
Deutschland
3,962
Verbraucherverhalten
3,923
Germany
3,767
Experiment
3,722
Werbewirkung
3,616
Advertising effects
3,592
Emotion
3,212
Preismanagement
3,021
Pricing strategy
3,020
Werbung
3,009
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2,936
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916
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4,201
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3,916
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42
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40
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7
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4,886
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131
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1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Tan, Yong
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Li, Zhiyong
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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Springer Fachmedien Wiesbaden
12
IGI Global
6
American Marketing Association
3
Universität Mannheim
3
De Gruyter Oldenbourg
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Centre for International Governance Innovation
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Published in...
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Journal of business research : JBR
225
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
65
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Journal of management information systems : JMIS
42
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Information systems research : ISR
35
Marketing intelligence & planning
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Electronic commerce research
32
Journal of marketing management : MM
31
International journal of business information systems : IJBIS
30
International journal of hospitality management
30
International journal of electronic commerce : IJEC
29
Tourism management : research, policies, practice
29
Journal of travel and tourism marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
5,014
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1
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1
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
2
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
3
An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling
;
Bai, Xuesong
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
Saved in:
4
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
5
Generation-Y shopping : the impact of network externalities and trust on adoption of social commerce
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
;
Tayi, Giri Kumar
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 117-141
Persistent link: https://www.econbiz.de/10011458124
Saved in:
6
Restaurant information sharing on social networking sites : do network externalities matter?
Kang, Jee-Won
;
Namkung, Young
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 739-763
Persistent link: https://www.econbiz.de/10011559825
Saved in:
7
Enterprise social media : current capabilities and future possibilities
Kane, Gerald C.
- In:
MIS quarterly executive
14
(
2015
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010499516
Saved in:
8
Positive linking : how networks can revolutionise the world
Ormerod, Paul
-
2012
-
1. publ.
Persistent link: https://www.econbiz.de/10009566651
Saved in:
9
Optimal pricing in social networks considering reference price effect
Duan, Yongrui
;
Feng, Yixuan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581873
Saved in:
10
Total consumer time : a new approach to identifying digital gatekeepers
Gösser, Niklas
;
Gürer, Kaan
;
Haucap, Justus
;
Meyring, …
-
2021
Persistent link: https://www.econbiz.de/10012603314
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