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The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003718841
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Blog, schmog! : The truth about what blogs can (and can't) do for your business
Bly, Robert W. - 2006
Persistent link: https://www.econbiz.de/10003379518
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of …-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …
Persistent link: https://www.econbiz.de/10009313307
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Impact of marketing opportunities with social media networks
Thangavel, N.; Vanmathi, M. - In: International journal of economic research 12 (2015) 2, pp. 347-362
Persistent link: https://www.econbiz.de/10011419826
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Digital Immigrants und Digital Natives : neue Evolutionsformen der Spezies "Kunde"
Skibicki, Klemens; Mühlenbeck, Frank - In: Zielgruppen im Konsumentenmarketing : …, (pp. 163-176). 2014
Persistent link: https://www.econbiz.de/10010246149
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Virtual groups
Rvović, Jelena J. - In: Megatrend revija 10 (2013) 4, pp. 211-226
Persistent link: https://www.econbiz.de/10010345392
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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The effect of interpersonal influence within virtual communities
Munoz, Caroline - 2003
Persistent link: https://www.econbiz.de/10002654965