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Social web
Konsumentenverhalten
18
Consumer behaviour
17
Brand image
9
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Bekleidung
7
Brand management
7
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Kwon, Wi-suk
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Chattaraman, Veena
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Cosenza, Tracy Rickman
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Gilbert, Juan E.
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Han, Jinhee
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Harrison, Ebenezer Nana Banyin
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Huang, Xiao
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Li, Yishuang
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Journal of consumer behaviour : an international research review
1
Journal of global fashion marketing : JGfM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
2
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
3
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
Saved in:
4
External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk
;
Woo, Hongjoo
;
Sadachar, Amrut
;
Huang, Xiao
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
Saved in:
5
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
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