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Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector

Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-29

study offers a new model of open innovation for advertising and promoting food and catering businesses. …

Persistent link: https://www.econbiz.de/10013169571

Return on investment on facebook adds : quantitative research

Angelovska, Nina - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 56-66

Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...

Persistent link: https://www.econbiz.de/10013326397

Influencer marketing in the promotion of cities and regions

Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 35-43

Persistent link: https://www.econbiz.de/10014531852

Social media influencer marketing in the promotion of tourist destinations

Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 585-594

Persistent link: https://www.econbiz.de/10014532159

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …

Persistent link: https://www.econbiz.de/10013203503

The effect of social media and advertising activities on affiliate marketing

Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72

Persistent link: https://www.econbiz.de/10012105499

Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study

Grudzewski, Filip; Awdziej, Marcin; Mazurek, Grzegorz; … - In: Economics and business review 4 (2018) 3, pp. 36-50

Persistent link: https://www.econbiz.de/10011918902

Integrating social media within an integrated marketing communication decision-making framework

Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558

Persistent link: https://www.econbiz.de/10011854313

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project

Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10014580278

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