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Social web
Strategisches Management
40,304
Strategic management
34,034
Relationship marketing
26,267
Beziehungsmarketing
25,593
Consumer behaviour
9,357
Konsumentenverhalten
9,326
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7,484
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7,409
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5,538
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5,489
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5,003
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4,006
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3,921
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3,734
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3,362
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3,213
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3,033
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3,033
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3,011
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2,983
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2,981
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2,922
Brand management
2,882
Markenführung
2,875
Innovation management
2,802
Multinationales Unternehmen
2,607
Lieferantenmanagement
2,585
Supplier relationship management
2,583
KMU
2,562
SME
2,549
Transnational corporation
2,413
Electronic Commerce
2,359
Management
2,315
Social Web
2,296
Informationsversorgung
2,262
Information provision
2,211
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2,200
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274
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Harrigan, Paul
13
Agnihotri, Raj
12
Loureiro, Sandra Maria Correia
12
Hollebeek, Linda D.
11
Hajli, Nick
9
Itani, Omar S.
9
Ahuja, Vandana
8
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Haenlein, Michael
6
Kamboj, Shampy
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Skiera, Bernd
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Decker, Alexander
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
McLaughlin, Caitlin
5
Mogaji, Emmanuel
5
Mohammad Nabil Almunawar
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Rui, Huaxia
5
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IGI Global
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Springer Gabler <Firma>
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Hochschule Köln
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
95
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Technological forecasting & social change : an international journal
20
International journal of business information systems : IJBIS
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Springer eBook Collection
12
Electronic commerce research
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of customer behaviour
10
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ECONIS (ZBW)
2,295
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1
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
2
The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Schendzielarz, Dennis
;
Alavi, Sascha
;
Guba, Jan Helge
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10013361675
Saved in:
3
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
4
Die Marketingrevolution in Zeiten von Web 2.0 : Herausforderungen und Chancen für ein neues beziehungsaktives Kundenmanagement
Bender, Gunnar
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 143-157)
.
2011
Persistent link: https://www.econbiz.de/10008666778
Saved in:
5
The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
Saved in:
6
Social Media Marketing für Start-Ups : praktische Handlungsempfehlungen und Best Practices
Schütz, Alexandra
;
Engelen, Monika
-
Technische Hochschule Köln
-
2017
Persistent link: https://www.econbiz.de/10011783860
Saved in:
7
The impact of CRM 2.0 on customer insight
Greenberg, Paul
- In:
The journal of business & industrial marketing
25
(
2010
)
6
,
pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
Saved in:
8
Managementkompass Zielgruppenmanagement : Think Tank: Zielgruppenansprache online ; Quick Audit: Social Media richtig einsetzen ; Best Practice: Asklepios-Kliniken, LichtBlick, Don...
Ollrog, Annika
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009012964
Saved in:
9
Social customer relationship management and student empowerment in online learning systems
Anshari, M.
;
Alas, Y.
;
Yunus, N.
;
Sabtu, N. I.
;
Hamid, M. H.
- In:
International journal of electronic customer …
9
(
2015
)
2/3
,
pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
Saved in:
10
Web 2.0-Anwendungen im Rahmen des CRM
Hecht, Marcel
;
Büttgen, Marion
- In:
Web 2.0-Anwendungen zur Informationsgewinnung von …
,
(pp. 267-326)
.
2009
Persistent link: https://www.econbiz.de/10014564386
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