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Social web
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Media Economics Institut / Köln
1
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1
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1
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1
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Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
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22
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ECONIS (ZBW)
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1
The relationship between unstructed information and marketing knowledge : an experiment in the US wine
market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
2
Der Buchmarkt als Kommunikationsraum : eine kritische Analyse aus medienwissenschaftlicher Perspektive
Vogel, Anke
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009413703
Saved in:
3
Omni-channel : the future of olive oil marketing in Spain
Han, Hui
- In:
International journal of business innovation and …
21
(
2020
)
3
,
pp. 356-369
Persistent link: https://www.econbiz.de/10012199540
Saved in:
4
Why do small firms implement web sales? : the Italian olive oil case
Polenzani, Bianca
;
Riganelli, Chiara
;
Marchini, Andrea
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
4
,
pp. 428-458
Persistent link: https://www.econbiz.de/10014377717
Saved in:
5
A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon Generation Y
Hirst, Alan
;
Ashwin, Marie
;
Bednall, David
;
İçöz, Orhan
- In:
The journal of retail marketing management research : JRMMR
2
(
2009/10
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003946208
Saved in:
6
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and
France
Xu-Priour, Dong-Ling
;
Truong, Yann
;
Klink, Richard R.
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
Saved in:
7
The influence of brand community on co-creation : a cross national study of the brand AXE in
France
and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
Saved in:
8
Online reputation of agri-food companies and determining factors : an empirical investigation
Fernández-Uclés, Domingo
;
Mozas-Moral, Adoración
; …
- In:
Review of managerial science : RMS
18
(
2024
)
2
,
pp. 363-384
Persistent link: https://www.econbiz.de/10014551398
Saved in:
9
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
10
Zeitungsverlage im digitalen Wandel : aktuelle Entwicklungen auf dem deutschen Zeitungsmarkt
Schwarzer, Bettina
(
ed.
);
Spitzer, Sarah
(
contributor
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009727992
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