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Channels of impact : user reviews when quality is dynamic and managers respond

Chevalier, Judith A.; Dover, Yaniv; Mayzlin, Dina - In: Marketing science 37 (2018) 5, pp. 688-709

Persistent link: https://www.econbiz.de/10011951214

Supply chain channel strategies for online retailers : whether to introduce web showrooms?

Sun, Yanhong; Wang, Zihan; Han, Xiaohua - In: Transportation research / E : an international journal 144 (2020), pp. 1-18

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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

Persistent link: https://www.econbiz.de/10015075444

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

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Examining online channel selection behaviour among social media shoppers : a PLS analysis

Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of electronic marketing and … 6 (2014) 1, pp. 28-51

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The comparative performance of online referral channels in e-commerce

Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854

Persistent link: https://www.econbiz.de/10012804178

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

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On self-selection biases in online product reviews

Hu, Nan; Pavlou, Paul A.; Zhang, Jie Jennifer - In: Management information systems : mis quarterly 41 (2017) 2, pp. 449-471

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A study on impact of digital Marketing in costumer purchase in Chennai

Cherukur, Ram Babu; Padma Priya V - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 967-973

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How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach

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