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Social media theory and communications practice
Lehmann, Whitney - 2024
"Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a...
Persistent link: https://www.econbiz.de/10014493330
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Social Web
Ebersbach, Anja; Glaser, Markus; Heigl, Richard - 2016 - 3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011386251
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The effect of the internet on voting behavior : the internet can reduce political participation and thus affect legislation in labor and other areas
Heblich, Stephan - 2016
The internet has transformed the way in which voters access and receive political information, such that it has … to filter relevant information themselves. The introduction phase of the internet coincided with a decreasing voter … internet's effects on the consumption of information is also relevant for how voters view labor policies. …
Persistent link: https://www.econbiz.de/10011533348
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Aus Vielen wird das Eins gefunden - wie Web 2.0 unsere Kommunikation verändert
Meckel, Miriam - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 17-23
Persistent link: https://www.econbiz.de/10003759760
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Bloggen für eine Nachhaltige Entwicklung?!
Schulz, Daniel - In: Umweltwirtschaftsforum : uwf ; die … 17 (2009) 1, pp. 149-154
der Filterung von Nachhaltigkeitsinhalten im Internet wahr und lässt durch die Bereitstellung kontinuierlicher …
Persistent link: https://www.econbiz.de/10003823240
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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User-generated content and the participative market
White, Gregor - In: Managing creativity : exploring the paradox, (pp. 189-215). 2010
Persistent link: https://www.econbiz.de/10003938434
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"Get connected" : Internetkulturen im Kontext gesellschaftlicher Erwartungen und vor dem Hintergrund des öffentlichen Mediendiskurses
Scherle, Nicolai - In: Social Web im Tourismus : Strategien - Konzepte - …, (pp. 283-295). 2010
Persistent link: https://www.econbiz.de/10008652765
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882