Narrow search
Showing 1 - 10 of 18
Cover Image
When all products are digital : complexity and intangible value in the ecosystem of digitizing firms
Rahmati, Pouya; Tafti, Ali; Westland, James Christopher; … - In: MIS quarterly 45 (2021) 3, pp. 1025-1058
Persistent link: https://www.econbiz.de/10012631404
Cover Image
Social media and civil society organizations (CSOS) : transformed challenges for governance
Steen-Johnsen, Kari; Enjolras, Bernard - In: Cases on strategic social media utilization in the …, (pp. 237-260). 2015
Persistent link: https://www.econbiz.de/10010507826
Cover Image
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Cover Image
The micro foundations of social media use : artificial intelligence integrated routine model
Ghouri, Arsalan Mujahid; Mani, Venkatesh; Ul Haq, Mirza Amin - In: Journal of business research : JBR 144 (2022), pp. 80-92
Persistent link: https://www.econbiz.de/10013184957
Cover Image
The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Mogaji, Emmanuel; Soetan, Taiwo O.; Tai Anh Kieu - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 235-242
Persistent link: https://www.econbiz.de/10012668435
Cover Image
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Cover Image
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin; Ahuvia, Aaron; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 117 (2020), pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Cover Image
Habitual interaction estranged
Packard, Noel - In: International journal of social sciences : IJoSS 7 (2018) 1, pp. 69-94
Persistent link: https://www.econbiz.de/10011815643
Cover Image
Conducting appreciative inquiry in the virtual world
Elam, Debora; Brands, Kristine - In: International journal of human resources development … 17 (2017) 1/2, pp. 37-47
Persistent link: https://www.econbiz.de/10011753410
Cover Image
Diginomics Research Perspectives : The Role of Digitalization in Business and Society
Hornuf, Lars (ed.) - 2022
technologies, such as chatbots, virtual incubators, AI, social media, and crypto-assets. Each chapter forwards the debate on a …
Persistent link: https://www.econbiz.de/10013365069