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Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
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Consumer based brand equity in the 21st century : an examination of the role of social media marketing
Yazdanparast, Atefeh; Joseph, Mathew; Muniz, Fernanda - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 243-255
Persistent link: https://www.econbiz.de/10011615374
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Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.; Wetzel, Hauke; Hammerschmidt, Maik - In: Journal of service management 28 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of marketing communications 25 (2019) 5, pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
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Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; … - In: Journal of strategic marketing 29 (2021) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En; Xie, Selina Yuqing; Wen, Jun - In: Tourism management : research, policies, practice 80 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
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Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae; Yoganathan, Vignesh; Osburg, … - In: Tourism management : research, policies, practice 71 (2019), pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
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Destination branding & social media : developing theoretical propositions for the state of Jammu & Kashmir
Amin, Insha; Yousaf, Anish; Gupta, Anil - In: Journal of world economic review 13 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011992412