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Social web
Relationship marketing
25,387
Beziehungsmarketing
25,369
Consumer behaviour
9,128
Konsumentenverhalten
9,128
Customer satisfaction
5,531
Kundenzufriedenheit
5,519
Shareholder Value
4,728
Shareholder value
4,727
Service quality
4,007
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4,003
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3,341
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3,341
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3,169
Germany
3,091
Brand management
2,632
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2,630
Kundenwert
2,576
Kundenmanagement
2,561
Customer value
2,452
Lieferantenmanagement
2,287
Supplier relationship management
2,287
Social Web
2,105
Marketingmanagement
2,039
Marketing management
2,008
Markenimage
1,944
Brand image
1,940
Electronic Commerce
1,822
E-commerce
1,682
Online-Marketing
1,627
Internet marketing
1,600
Corporate Governance
1,576
Kundenintegration
1,571
Customer integration
1,570
Corporate governance
1,561
USA
1,460
United States
1,444
Vertrauen
1,411
Confidence
1,394
Einzelhandel
1,382
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Harrigan, Paul
13
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Malthouse, Edward C.
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
McLaughlin, Caitlin
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Vrontis, Demetris
5
Bezawada, Ram
4
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Springer Fachmedien Wiesbaden
8
IGI Global
4
De Gruyter Oldenbourg
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Projekt Verlag
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Published in...
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Journal of business research : JBR
94
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
24
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
Journal of service management
16
The journal of services marketing
16
Journal of marketing
15
Journal of marketing communications
15
International journal of electronic customer relationship management : IJECRM
14
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of technology marketing : IJTMkt
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of electronic commerce : IJEC
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Electronic commerce research
10
Journal of customer behaviour
10
Journal of global marketing
10
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ECONIS (ZBW)
2,105
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1
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1
Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden
Landherr, Andrea
-
2013
Persistent link: https://www.econbiz.de/10010399134
Saved in:
2
Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus
-
2016
Persistent link: https://www.econbiz.de/10011760261
Saved in:
3
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
4
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
5
Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach
Nasef, Nehal Nabil
;
Sedej, Tanja
- In:
International journal of electronic trade
1
(
2024
)
2
,
pp. 93-113
Persistent link: https://www.econbiz.de/10015060702
Saved in:
6
Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare
;
Hartley, Nicole
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios
;
Yousif, Arsham
;
Vries, Sjoerd de
- In:
International journal of electronic customer …
8
(
2014
)
4
,
pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
Saved in:
9
Entstehung und Generierung von Kundenwertpotenzialen im Web 2.0 : eine analytische Betrachtung unter Berücksichtigung des Social Media Monitoring
Pindur, Vivian
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013427308
Saved in:
10
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
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