Understanding electronic social customer relationship management : foundations and current major themes
Year of publication: |
2014
|
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Authors: | Constantinides, Efthymios ; Yousif, Arsham ; Vries, Sjoerd de |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 4, p. 180-199
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Subject: | ESCRM | customer relationship management | customer value | customer strategy | customer-centric | electronic social CRM | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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