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Global Mamas : confronting the challenges of marketing fair trade apparel to female millennials

VanderPloeg, Alyson; Domina, Tanya; Lee, Seung-Eun - In: International journal of social entrepreneurship and … 5 (2020) 3, pp. 197-212

Persistent link: https://www.econbiz.de/10012523183

How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media

Sohaib, Muhammad; Peng, Hui; Akram, Umair; Akram, Zubair; … - In: International journal of information systems and change … 10 (2018) 4, pp. 311-332

Persistent link: https://www.econbiz.de/10012027586

From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy

Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413

Persistent link: https://www.econbiz.de/10014511811

Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior

Hanks, Lydia; Line, Nathaniel D.; Dogru, Tarik; Lu, Lu - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 2, pp. 301-326

Persistent link: https://www.econbiz.de/10014633477

Examining the moderating role of gender and point of purchase platforms on eWOM intentions

Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83

Persistent link: https://www.econbiz.de/10015066817

Web personalization cues and their differential effects on user assessments of website value

Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260

Persistent link: https://www.econbiz.de/10011341226

Electronic word of mouth impacts : a spotlight on customer integration

Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62

Persistent link: https://www.econbiz.de/10010233177

Online content : who is willing to pay and for what?

Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305

Persistent link: https://www.econbiz.de/10010478637

Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

Altruistic eWOM marketing : more than an alternative to monetary incentives

Reimer, Thomas; Benkenstein, Martin - In: Journal of retailing and consumer services 31 (2016), pp. 323-333

Persistent link: https://www.econbiz.de/10011528735

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