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Social web
Konsumentenverhalten
79,100
Consumer behaviour
78,667
Marktforschung
12,250
Theorie
11,209
Theory
11,001
Produktentwicklung
9,955
Beziehungsmarketing
9,283
Relationship marketing
9,269
New product development
8,781
Markenführung
7,535
Brand management
7,529
Deutschland
7,235
Markenimage
6,639
Brand image
6,612
Market research
6,540
Germany
6,088
USA
5,815
Innovation
5,633
Kundenzufriedenheit
5,546
Customer satisfaction
5,541
United States
5,479
Online-Handel
5,450
Online retailing
5,435
Interview
4,968
Social Web
4,947
Befragung
4,844
Online-Marketing
4,493
Internet marketing
4,466
Dienstleistungsqualität
4,385
Service quality
4,382
Markenartikel
4,372
Brand
4,292
Einzelhandel
4,220
Innovationsmanagement
4,145
Retail trade
4,076
Innovation management
3,999
Werbewirkung
3,673
Electronic Commerce
3,656
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3,634
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2,798
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843
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4,132
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810
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1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Stephen, Andrew T.
12
Rita, Paulo
11
Casaló, Luis V.
10
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Brem, Alexander
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Cova, Bernard
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Bilgram, Volker
7
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Moe, Wendy W.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
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IGI Global
6
American Marketing Association
3
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2
Friedrich-Schiller-Universität Jena
2
RWTH Aachen
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fritz Knapp Verlag
1
George Routledge & Sons <London>
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Telecommunications Society
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
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Journal of business research : JBR
223
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
46
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
37
Journal of management information systems : JMIS
36
Cogent business & management
34
Information systems research : ISR
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
33
Electronic commerce research
32
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
30
International journal of hospitality management
29
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
27
International journal of business information systems : IJBIS
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of strategic marketing
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
International journal of market research : JMRS ; the journal of the Market Research Society
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
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1
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
2
Echte Customer Insights aus dem Web
Zinnbauer, Markus
;
Schnitzer, Tobias
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
3
,
pp. 47-49
Persistent link: https://www.econbiz.de/10003512665
Saved in:
3
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
4
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
5
Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman
;
Abosag, Ibrahim
;
Keeling, Kathy
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
Saved in:
6
An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Basa-Martinez, Diana Denise F.
;
Cabrera, Janet Y.
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10011954245
Saved in:
7
Web 2.0
Marktforschung
Lütters, Holger
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003854861
Saved in:
8
Rekrutierung von Befragungsteilnehmern in der Online-
Marktforschung
Starsetzki, Thomas
- In:
Online-Forschung 2007 : Grundlagen und Fallstudien
,
(pp. 77-84)
.
2007
Persistent link: https://www.econbiz.de/10003594803
Saved in:
9
Using memes in online surveys to engage and motivate respondents
Roster, Catherine A.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
Saved in:
10
Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.
;
Zhao, Min
;
Soman, Dilip
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
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