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Virtuelle Communities als ein innovatives Instrument für Unternehmen : eine explorative Fallstudienanalyse im Hobby- und Freizeitgüterbereich

Tietz, Robert - 2007

Persistent link: https://www.econbiz.de/10003485494

Blade.org : a collaborative community of firms

Snow, Charles C.; Strauss, Doreen R.; Lettl, Christopher - In: New approaches to organization design : theory and …, (pp. 3-21). 2009

Persistent link: https://www.econbiz.de/10003872302

Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren

Kratzer, Jan; Lettl, Christopher - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 646-659

Persistent link: https://www.econbiz.de/10003919326

Synergies among producer firms, lead users, and user communities : the case of the LEGO producer-user ecosystem

Hienerth, Christoph; Lettl, Christopher; Keinz, Peter - In: The journal of product innovation management : an … 31 (2014) 4, pp. 848-866

Persistent link: https://www.econbiz.de/10010375864

Recognizing opportunities and diffusing innovations : benefitting from generation web 2.0

Kratzer, Jan; Lettl, Christopher - In: The entrepreneurship-innovation-marketing interface : …, (pp. 25-40). 2011

Persistent link: https://www.econbiz.de/10008938735

Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren

Kratzer, Jan; Lettl, Christopher - 2010

Prior research has shown that both lead users and opinion leaders may propel the diffusion of innovation. This raises the question of whether lead users and opinion leaders are positioned similarly in social networks, which we address using a sample of 23 school classes consisting of 537...

Persistent link: https://www.econbiz.de/10014197220