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Social web
Konsumentenverhalten
79,058
Consumer behaviour
78,626
Electronic Commerce
22,923
E-commerce
20,558
Theorie
11,306
Theory
11,118
Online-Handel
11,017
Online retailing
10,958
Beziehungsmarketing
10,860
Relationship marketing
10,841
Emotion
10,410
Markenführung
7,848
Brand management
7,845
Social Web
6,746
Markenimage
6,676
Brand image
6,649
Deutschland
6,312
USA
6,267
Kundenzufriedenheit
6,202
Customer satisfaction
6,196
Online-Marketing
6,080
Internet marketing
6,002
United States
6,002
Internet
5,964
Germany
5,857
Dienstleistungsqualität
5,149
Service quality
5,145
Einzelhandel
5,107
Retail trade
4,976
Brand
4,355
Markenartikel
4,349
Experiment
4,006
Kundenintegration
3,886
Customer integration
3,872
Werbewirkung
3,779
Advertising effects
3,736
Verbraucherverhalten
3,560
Preismanagement
3,313
Pricing strategy
3,308
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1,281
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2
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6,390
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353
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4
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3
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
18
Hajli, Nick
18
Loureiro, Sandra Maria Correia
16
Martínez-López, Francisco J.
16
Füller, Johann
15
Law, Chun Hung Roberts
15
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
13
Brem, Alexander
11
Ozuem, Wilson
11
Seo, Yuri
11
Bigné Alcañiz, J. Enrique
10
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Harrigan, Paul
10
Ko, Eunju
10
Ranfagni, Silvia
10
Akram, Umair
9
Heinemann, Gerrit
9
Hennig-Thurau, Thorsten
9
Lu, Yaobin
9
Schweidel, David A.
9
Stephen, Andrew T.
9
Thaichon, Park
9
Turban, Efraim
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Berger, Jonah
8
Bilgram, Volker
8
Cova, Bernard
8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Ghose, Anindya
8
Kumar, Jitender
8
Kumar, Vikas
8
Leimeister, Jan Marco
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
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IGI Global
21
Springer Fachmedien Wiesbaden
19
American Marketing Association
3
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3
Technische Universität Dresden
3
Universität Mannheim
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
De Gruyter Oldenbourg
2
Dgroup
2
OECD
2
Organisation for Economic Co-operation and Development
2
Steria Mummert Consulting AG
2
Technische Universität Berlin
2
Technische Universität Braunschweig
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Books on Demand GmbH <Norderstedt>
1
Carl Heymanns Verlag
1
Center of Market Oriented Product and Production Management
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Eberhard Karls Universität Tübingen
1
Edition Virgines e.K.
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
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1
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1
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1
Fritz Knapp Verlag
1
Galileo Press
1
Georg-August-Universität Göttingen
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Journal of business research : JBR
259
Journal of retailing and consumer services
182
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
International journal of internet marketing and advertising : IJIMA
100
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
The journal of product & brand management
58
Journal of promotion management : innovations in planning and applied research
53
Information systems research : ISR
51
Journal of internet commerce
50
Journal of management information systems : JMIS
50
International journal of advertising : the review of marketing communications
49
Electronic commerce research
48
Journal of marketing communications
48
International journal of electronic marketing and retailing : IJEMR
46
Psychology & marketing
46
Journal of electronic commerce research : JECR
45
The journal of brand management : an international journal
44
International journal of hospitality management
42
International journal of electronic commerce : IJEC
41
SpringerLink / Bücher
41
International journal of consumer studies
40
Journal of marketing management : MM
37
Tourism management : research, policies, practice
37
Journal of travel and tourism marketing
36
Cogent business & management
35
International journal of business information systems : IJBIS
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of technology marketing : IJTMkt
34
Journal of fashion marketing and management
34
Journal of marketing
32
Journal of strategic marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Asia Pacific journal of marketing and logistics
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Marketing intelligence & planning
30
Journal of the Academy of Marketing Science
29
Springer eBook Collection
28
Electronic markets : EM ; the international journal of electronic commerce and business media
27
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ECONIS (ZBW)
6,743
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1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
3
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
4
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
5
Examining customer engagement and brand intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
6
Insights into user engagement on social media : indings from two
fashion
retailers
Bonilla Quijada, María del Rocío
;
Olmo, José Luis del
; …
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
Saved in:
7
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
8
Modelling drivers and outcomes of
fashion
and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
9
Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest
fashion
SMEs in Egypt
AbdelAziz, Kesmat
;
Nor Hasliza Saad
;
Thurasamy Ramayah
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
Saved in:
10
Online behaviour of luxury
fashion
brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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