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Social web
Consumer behaviour
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79,443
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20,293
Institutional economics
18,973
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18,951
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7,921
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Kuchler, Theresa
35
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35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
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Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
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23
Saxton, Gregory D.
23
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Tan, Yong
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22
Ozuem, Wilson
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21
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20
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Harrigan, Paul
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Pitt, Leyland F.
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Gu, Bin
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Kreutzer, Ralf T.
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Kummer, Michael E.
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Leimeister, Jan Marco
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Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
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Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
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Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
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IGI Global
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
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Nomos Verlagsgesellschaft
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World Bank Group
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American Marketing Association
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
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Verlag Dr. Kovač
6
Information Resources Management Association
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Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
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Chartered Institute of Public Relations
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
20,258
Other ZBW resources
4
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1
Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Huovinen, Annamari
- In:
Gendering theory in marketing and consumer research
,
(pp. 50-73)
.
2017
Persistent link: https://www.econbiz.de/10011610765
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
4
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
5
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10009777330
Saved in:
7
Obese customers' fitness goal disclosure on social media : exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Singh, Gurmeet
;
Sharma, Shavneet
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3138-3167
Persistent link: https://www.econbiz.de/10013457415
Saved in:
8
Brands, community and style : exploring linking value in
fashion
blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Saved in:
9
Online behaviour of luxury
fashion
brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
10
Web atmospheric qualities in luxury
fashion
brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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