Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Patrón way : from fantasy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Markenartikel
9,315
Brand
8,276
Brand management
5,418
Markenführung
5,415
Konsumentenverhalten
4,410
Consumer behaviour
4,406
Markenimage
3,424
Brand image
3,394
Beziehungsmarketing
1,307
Relationship marketing
1,307
Theorie
786
Theory
776
Deutschland
696
Werbewirkung
545
Handelsmarke
542
Social Web
542
Advertising effects
535
Marketingmanagement
532
USA
532
Marketing management
524
Store brand
522
United States
513
Brand loyalty
499
Online-Marketing
470
Internet marketing
468
Germany
454
Markentreue
446
Werbung
444
Luxury goods
436
Luxusgüter
436
Feuer
433
Fire
432
Einzelhandel
413
Retail trade
399
Markenpolitik
393
brand
386
Advertising
377
Marketing
377
Emotion
322
more ...
less ...
Online availability
All
Undetermined
334
Free
70
Type of publication
All
Article
475
Book / Working Paper
67
Type of publication (narrower categories)
All
Article in journal
426
Aufsatz in Zeitschrift
426
Aufsatz im Buch
47
Book section
47
Hochschulschrift
11
Graue Literatur
10
Non-commercial literature
10
Thesis
8
Conference paper
6
Konferenzbeitrag
6
Arbeitspapier
5
Working Paper
5
Case study
4
Fallstudie
4
Reprint
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Festschrift
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
519
German
24
Author
All
Kumar, Vikas
5
Rita, Paulo
5
Usman, Osly
5
Wallace, Elaine
5
Jahn, Benedikt
4
Kamboj, Shampy
4
Kumar, Jitender
4
Loureiro, Sandra Maria Correia
4
Sohail, M. Sadiq
4
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bernritter, Stefan F.
3
Guzman, Francisco
3
Huber, Frank
3
Johnson, Lester W.
3
Kaufmann, Hans Rüdiger
3
Kharas, Hushidar
3
Kim, Hye-yŏng
3
Machado, Joana César
3
Meister, Sandra
3
Rahman, Zillur
3
Rowley, Jennifer
3
Sharma, Venke
3
Smit, Edith G.
3
Torres, Pedro M.
3
Vacas-de-Carvalho, Leonor
3
Zhang, Kunpeng
3
Al Khasawneh, Mohammad Hamdi
2
Apriyani, Hanny
2
Bang, Nguyen
2
Barnes, Stuart J.
2
Bauer, Hans H.
2
Beig, Faseeh Amin
2
Bilgihan, Anil
2
Brandão, Amélia Maria Pinto da Cunha
2
Bryant, Melchior D.
2
Buil, Isabel
2
Carlson, Jamie
2
Chen, Huan
2
Cleff, Thomas
2
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
1
Helmut-Schmidt-Universität
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
ibidem-Verlag
1
Published in...
All
Journal of business research : JBR
33
The journal of product & brand management
32
The journal of brand management : an international journal
28
Journal of retailing and consumer services
20
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Psychology & marketing
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
Journal of internet commerce
5
Journal of marketing
5
Journal of strategic marketing
5
Cogent business & management
4
Global business review
4
Journal of international consumer marketing
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
3
Marketing theory
3
SpringerLink / Bücher
3
Consumer psychology in a social media world
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Cross-cultural and critical perspectives on brands
2
more ...
less ...
Source
All
ECONIS (ZBW)
542
Showing
1
-
10
of
542
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
Consumer activism on the internet : the role of anti-
brand
communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
5
Brand
community under fire : the role of social environments for the HUMMER
brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
Saved in:
6
Von der Markentechnik zum kollaborativen Branding : Markenführung in der Postmoderne
Mueller, Robert Caspar
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 19-26)
.
2009
Persistent link: https://www.econbiz.de/10003864116
Saved in:
7
Conceptualising customers' Online Community Experience (OCE) : an experimental study
Nambisan, Priya
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 309-328
Persistent link: https://www.econbiz.de/10003896322
Saved in:
8
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
9
Marken und Meinungsfreiheit : virtuelle
Brand
-Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
-
2006
Persistent link: https://www.econbiz.de/10003463350
Saved in:
10
Management von Kundenbeziehungen durch
Brand
Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
