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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149

Persistent link: https://www.econbiz.de/10013167388

Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Hudders, Liselot; Lou, Chen; De Brabandere, Marloes - In: International journal of advertising : the review of … 41 (2022) 1, pp. 178-204

Persistent link: https://www.econbiz.de/10013167391

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375

Persistent link: https://www.econbiz.de/10012586665

The web of influencers : a marketing-audience classification of (potential) social media influencers

Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342

Persistent link: https://www.econbiz.de/10012695280

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

Consumers' motivations for lurking and posting in brand communities on social networking sites

Veirman, Marijke de; Cauberghe, Verolien; Hudders, Liselot - In: Digital advertising : theory and research, (pp. 207-221). 2017

Persistent link: https://www.econbiz.de/10011646112

Power to consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - ICORIA <16., 2017, Gent> - 2018

Persistent link: https://www.econbiz.de/10011917424

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130

Persistent link: https://www.econbiz.de/10012200474

Can the youth materialism scale be used across different countries and cultures?

Zawadzka, Anna Maria; Nairn, Agnès; Lowrey, Tina M.; … - In: International journal of market research 63 (2021) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10012521390

Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude

Veirman, Marijke de; Cauberghe, Veroline; Hudders, Liselot - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 798-828

Persistent link: https://www.econbiz.de/10011799729