//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market research through online...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Brand page
3
Brasilien
3
Brazil
3
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Virtual brand community
3
Bank risk
2
Bankrisiko
2
Basel Accord
2
Basler Akkord
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Brand meaning
2
Co-creation
2
Facebook
2
Football
2
Fußball
2
Internet marketing
2
Loss
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Relationship marketing
2
Social movement
2
Soziale Bewegung
2
Sport event
2
Sportveranstaltung
2
Statistical distribution
2
Statistical test
2
Statistische Verteilung
2
Statistischer Test
2
Verlust
2
Advertising
1
Advertising effects
1
Age group
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Rosenthal, Benjamin
3
Airoldi, Massimo
1
Brito, Eliane P. Z.
1
Brito, Eliane Pereira Zamith
1
Published in...
All
Business horizons
1
Journal of macromarketing
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
2
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
3
Consumer morality formation on social media platforms : the case of guns in Brazil
Rosenthal, Benjamin
;
Airoldi, Massimo
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 178-198
Persistent link: https://www.econbiz.de/10014584721
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->