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This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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Creating brand equity when using travel-related online social network web sites
Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine; Tong, Xiao; Chen, Hsiangting Shatina - In: The journal of brand management : an international journal 29 (2022) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
Reham Shawky Ebrahim - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Building brand advocacy on social media to improve brand equity
Mathur, Manisha - In: International journal of electronic marketing and … 10 (2019) 2, pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
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A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Seo, Eun-Ju; Park, Jin-Woo - In: Journal of air transport management 66 (2018), pp. 36-41
Persistent link: https://www.econbiz.de/10011791960