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Customer based brand equity (C...
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Social web
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Filieri, Raffaele
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Springer-Verlag GmbH
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Journal of business research : JBR
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Journal of retailing and consumer services
97
International journal of internet marketing and advertising : IJIMA
67
The journal of brand management : an international journal
66
The journal of product & brand management
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Technological forecasting & social change : an international journal
38
Business horizons
32
Journal of marketing communications
32
Journal of promotion management : innovations in planning and applied research
32
Tourism management : research, policies, practice
32
Journal of strategic marketing
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Cogent business & management
28
Journal of internet commerce
28
Marketing intelligence & planning
28
SpringerLink / Bücher
27
Journal of marketing
26
Journal of marketing management : MM
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
International journal of electronic marketing and retailing : IJEMR
23
Psychology & marketing
23
International journal of business information systems : IJBIS
22
International journal of advertising : the review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
International journal of technology marketing : IJTMkt
19
Asia Pacific journal of marketing and logistics
18
Journal of fashion marketing and management
18
Journal of the Academy of Marketing Science
18
Springer eBook Collection
18
Journal of global marketing
17
Journal of service management
17
The journal of services marketing
17
International journal of hospitality management
15
Journal of hospitality marketing & management
15
The journal of business & industrial marketing
15
International journal of contemporary hospitality management
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
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ECONIS (ZBW)
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1
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of
brand
personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
Creating
brand
equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
4
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
5
Customer engagement on social media,
brand
equity and financial
performance
: a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
6
Building
brand
loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
The role of trust in understanding the impact of social media marketing on
brand
equity and
brand
loyalty
Reham Shawky Ebrahim
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
Saved in:
8
The impact of digital social responsibility on customer trust and
brand
equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
9
Building
brand
advocacy on social media to improve
brand
equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
10
A study on the effects of social media marketing activities on
brand
equity and customer response in the airline industry
Seo, Eun-Ju
;
Park, Jin-Woo
- In:
Journal of air transport management
66
(
2018
),
pp. 36-41
Persistent link: https://www.econbiz.de/10011791960
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