, consumption has begun to be interpreted in different forms. Hedonic consumption that comes from consumption by gaining the … impact of social media on consumer towards hedonic shopping. Chunk sampling technique is used to collect data. Both primary …

based on utilitarian and hedonic aspects. The utilitarian value enhances users' task performance, whereas the hedonic value … and hedonic determinants, and analyses their influence on the perceived usefulness (PU) of eWOM media and subsequent … search were accepted. The findings indicate that utilitarian and hedonic determinants significantly influence tourist …