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Social web
Consumer behaviour
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Dahl, Darren W.
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ECONIS (ZBW)
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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2
Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto
;
Dahl, Darren W.
;
Aryobsei, Suleiman
; …
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
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3
Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
Saved in:
4
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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