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Social web
Consumer behaviour
83,816
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81,366
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35,778
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33,512
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17,894
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15,294
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14,232
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14,008
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13,022
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11,670
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9,687
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9,645
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7,985
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7,939
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7,653
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7,393
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6,925
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6,886
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6,359
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6,343
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6,212
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6,068
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6,054
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5,923
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5,872
EU-Staaten
5,568
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5,515
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5,322
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5,156
Unternehmensethik
5,120
Social Web
5,071
China
4,910
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4,877
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4,832
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14
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13
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11
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10
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10
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9
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7
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epubli GmbH
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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1
Eberhard Karls Universität Tübingen
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1
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1
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1
George Routledge & Sons <London>
1
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
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Journal of business research : JBR
221
Journal of retailing and consumer services
189
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Technological forecasting & social change : an international journal
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of marketing communications
47
Journal of internet commerce
46
Psychology & marketing
44
The journal of brand management : an international journal
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Electronic commerce research
35
Cogent business & management
34
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
34
Information systems research : ISR
32
Journal of marketing
32
Journal of marketing management : MM
32
International journal of business information systems : IJBIS
31
International journal of electronic commerce : IJEC
31
Tourism management : research, policies, practice
31
Journal of travel and tourism marketing
29
Asia Pacific journal of marketing and logistics
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
5,069
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1
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
2
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling
;
Truong, Yann
;
Klink, Richard R.
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
Saved in:
3
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
Saved in:
4
Toward a better understanding of the role of national culture in online word-of-mouth : a multi-country study
Wendler, Tiffany Y.
-
2020
-
1st edition
Persistent link: https://www.econbiz.de/10012542688
Saved in:
5
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
6
The influence on
cosmetics
purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
7
Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina
;
Fiorani, Gloria
;
Mariani, Simone
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
Saved in:
8
Cosmetics
interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
9
Influence of social media advertising, e-marketing and product quality on the process of purchasing nature
cosmetics
Syawaluddin
;
Joni
;
Erwin
-
2019
Persistent link: https://www.econbiz.de/10012146686
Saved in:
10
Cosmetics
makers have always sold "hope in a jar"! : understanding the
cosmetics
purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
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