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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D. - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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User producer interaction in context
Nahuis, Roel; Moors, Ellen H. M.; Smits, Ruud - In: Technological forecasting & social change : an … 79 (2012) 6, pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza; Jahangard, Mahshid; Torres, Ivonne M.; … - In: Journal of consumer marketing 39 (2022) 2, pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123