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America's most admired companies social media industry divide

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The never-ending story : discursive legitimation in social media dialogue

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"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice

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Facebook discussion of a crisis : authority communication and its relationship to citizens

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Exploring corporations' dialogue about CSR in the digital era

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All talk and no action? : a comparative analysis of nonprofit Twitter chats

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Stakeholder-Kommunikation im Web 2.0 : Alte Theorien für neue Medien

Rankl, Dagmar - 2017

Entwicklung und Funktion der Öffentlichkeitsarbeit -- Anforderungen an die Stakeholder-Kommunikation des 21. Jahrhunderts -- KundInnen als DialogpartnerInnen -- Der Dialog als Begleiterscheinung des Medienwandels -- Lasswell-Formel 2.0 -- Berufsbild PR.