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Social web
Werbung
11,375
Advertising
11,353
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3,865
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3,817
Consumer behaviour
3,073
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2,963
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1,860
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advertising
1,408
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795
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593
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Fogel, Joshua
7
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5
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5
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5
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4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
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4
Poels, Karolien
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Quinn, Martin
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Schweidel, David A.
4
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Tucker, Catherine E.
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Yoon, Sukki
4
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3
Agarwal, Bhawna
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Arora, Nilesh
3
Bang Nguyen Viet
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3
Dodoo, Naa Amponsah
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Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
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Kerr, Gayle
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Kim, Jooyoung
3
Kim, Juran
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King, Karen Whitehill
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Lou, Chen
3
Madio, Leonardo
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Nguyen Yen Thi Hoang
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Noort, Guda van
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1
Edward Elgar Publishing
1
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1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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National Bureau of Economic Research
1
Peter Lang GmbH
1
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1
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1
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International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
11
Journal of retailing and consumer services
11
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
CESifo working papers
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Young consumers : insight and ideas for responsible marketers
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of internet commerce
4
Journal of marketing
4
Research
4
Technological forecasting & social change : an international journal
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
The journal of applied business research
3
The marketing review
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ECONIS (ZBW)
593
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1
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10
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593
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1
Helping students understand the relevance of social media tools to marketing practitioners : a case study of a marketing principles module
Walker, Lorna
- In:
The marketing review
14
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010384741
Saved in:
2
Let them play! : active learning in a virtual world
Schiller, Shu Z.
;
Goodrich, Kendall
;
Gupta, Pola B.
- In:
Information systems management
30
(
2013
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009792051
Saved in:
3
Teaching and learning disrupted : isomorphic change
Crittenden, Victoria Lynn
;
Crittenden, William F.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10011590136
Saved in:
4
All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick
;
Freberg, Karen
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
Saved in:
5
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
6
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
7
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
8
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
9
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
10
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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