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Predicting gasoline shortage during disasters using social media
Khare, Abhinav; He, Qing; Batta, Rajan - In: OR spectrum : quantitative approaches in management 42 (2020) 3, pp. 693-726
Persistent link: https://www.econbiz.de/10012419325
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Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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Share a little of that human touch : the marketable ordinariness of security and emergency agencies' social media efforts
Rasmussen, Joel - In: Human relations : towards the integration of the social … 74 (2021) 9, pp. 1421-1446
Persistent link: https://www.econbiz.de/10012610740
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Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta - In: Journal of internet commerce 16 (2017) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
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EnergizeGrowth NOW : the marketing guide to a wealthy company
Nirell, Lisa - 2009
Persistent link: https://www.econbiz.de/10003795654
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
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Marktkommunikation im Wandel : welcher Marken-Touchpoint zählt?
Spengler, Christoph; Müller, Jeanette - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 217-233). 2008
Persistent link: https://www.econbiz.de/10003709984
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 209-223). 2012
Persistent link: https://www.econbiz.de/10009553526
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Mapping and leveraging influencers in social media to shape corporate brand perceptions
Booth, Norman; Matic, Julie Ann - In: Corporate communications : an international journal 16 (2011) 3, pp. 184-191
Persistent link: https://www.econbiz.de/10009304714
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679