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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari; Arnita, Devi; Aghniadi - In: International journal of internet marketing and … 15 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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The age of mobile social commerce : an Artificial Neural Network analysis on its resistances
Hew, Jun-Jie; Leong, Lai-Ying; Tan, Garry Wei-Han; Ooi, … - In: Technological forecasting & social change : an … 144 (2019), pp. 311-324
Persistent link: https://www.econbiz.de/10012133933
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The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigatio...
Furner, Christopher P.; Zinko, Robert A. - In: Electronic markets : the international journal on … 27 (2017) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10011751430
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There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - In: Journal of business research : JBR 123 (2021), pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
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SoLoMo – Always-on im Handel : Die soziale, lokale und mobile Zukunft des Omnichannel-Shopping
Heinemann, Gerrit - 2016 - 3. Aufl. 2016
Always-on und Always-in-Touch – das neue Kaufverhalten -- Social Commerce als Basisfaktor Nr. 1 des SoLoMo -- Location-based Services als Basisfaktor Nr. 2 des SoLoMo -- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo -- Empirische Studie von kaufDA – Status und Potenziale von...
Persistent link: https://www.econbiz.de/10014020346
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A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz; Erkan, Ismail; Acikgoz, Fulya; … - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption
Alenizi, Abdulrahman Saqer - In: Journal of Islamic marketing 14 (2023) 10, pp. 2644-2667
Persistent link: https://www.econbiz.de/10014428696
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Omnichannel-Shopping
Heinemann, Gerrit; Gaiser, Christian W. - 2016 - 3., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011484673