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Research on the influence of online media reports on earnings management based on the perspective on abnormal investor attention
Wang, Ye; Wang, Fusheng; Liu, Shiyu - In: Nankai business review international 13 (2022) 3, pp. 395-417
Persistent link: https://www.econbiz.de/10013281285
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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin; Wang, Ye - In: The journal of brand management : an international journal 23 (2016) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Attractive females versus trustworthy males : explore gender effects in social media influencer marketing in Saudi restaurants
Leung, Xi Y.; Sun, Jie; Asswailem, Abdulmohsen - In: International journal of hospitality management 103 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209269
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Bibliometrics of social media research : a co-citation and co-word analysis
Leung, Xi Y.; Sun, Jie; Bai, Billy - In: International journal of hospitality management 66 (2017), pp. 35-45
Persistent link: https://www.econbiz.de/10011810917
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The impact of social media influencer's age cue on older adults' travel intention : the moderating roles of travel cues and travel constraints
Leung, Xi Y.; Zhong, Yun Ying; Sun, Jie - In: Tourism management : research, policies, practice 106 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015073194