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Story-telling in the digital space : a ploy to communicate with millennials

Ahuja, Yukti; Loura, Indu - In: International journal of business and globalisation : IJBG 30 (2022) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10013193930

Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity

Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011912502

Classifying the narrated #selfie : genre typing human-branding activity

Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857

Persistent link: https://www.econbiz.de/10011617861

Teach students to communicate a brand story with transmedia storytelling

Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101

Persistent link: https://www.econbiz.de/10011590131

Online interactive storytelling : evaluation of the viewer experience of 360-degree videos

Świerczyńska-Kaczor, Urszula; Żelazowska, Monika; … - In: Journal of economics & management 36 (2019) 2, pp. 105-122

Persistent link: https://www.econbiz.de/10012173798

Digital storytelling and employer branding : an exploratory connection

Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287

Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the … communication (website and Facebook account), while another group has viewed two digital stories produced by two employees of the … searching for the job when exposed solely to the web communication or digital stories. …

Persistent link: https://www.econbiz.de/10011764396

Storytelling für Unternehmen : mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership

Rupp, Miriam - 2022 - 2. Auflage

Storytelling ist für Marketingabteilungen ein wesentliches Fundament in der Kundenkommunikation über alte und neue … aller Munde, wenn es um Brand Storytelling geht. Doch was genau machen sie anders, als wir es von der traditionellen … Unternehmenskommunikation kennen? Was können Sie von ihnen lernen? Anhand konkreter Beispiele erfahren Sie in diesem Buch, wie Storytelling …

Persistent link: https://www.econbiz.de/10013169428

Do My Emotions Influence What I Share? Analysing the Effects of Emotions on Privacy Leakage in Twitter

Mittal, Manasi; Asghar, Rizwan; Tripathi, Arvind - 2020

Social media has become an integral part of modern day society. With increasingly digital societies, individuals have become more familiar and comfortable in using Online Social Networks (OSNs) for just about every aspect of their lives. This higher level of comfort leads to users spilling their...

Persistent link: https://www.econbiz.de/10014090245

An integrative and holistic understanding of personal online reputation management

Yang, Shuzhe - 2016

Persistent link: https://www.econbiz.de/10011504913

Private information in a social world : assessing consumers' fear and understanding of social media privacy

Fox, Alexa K.; Stafford, Marla Royne - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 72-89

Persistent link: https://www.econbiz.de/10011884478

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