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The Role of Digital and Social...
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Social web
Social Web
23
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
15
Online-Marketing
15
Viral marketing
9
Virales Marketing
9
Personality psychology
8
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8
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7
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7
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7
Werbewirkung
7
Emotion
6
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6
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6
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5
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5
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5
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5
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5
social media
5
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4
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4
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4
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4
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4
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4
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4
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4
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3
Multivariate Analyse
3
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3
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user-generated content
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2007-2010
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23
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Stephen, Andrew T.
23
Bart, Yakov
3
Galak, Jeff
3
Wilcox, Keith
3
Datta, Hannes
2
Grewal, Lauren
2
Rand, William
2
Zhang, Yuchi
2
Abhishek, Vibhanshu
1
Andrews, Michelle
1
Boegershausen, Johannes
1
Borah, Abhishek
1
Brooks, Gillian
1
Chabuk, Timur
1
Chae, Inyoung
1
Coleman, Nicole
1
Coleman, Nicole Verrochi
1
Dover, Yaniv
1
Du Plessis, Christilene
1
Fong, Nathan M.
1
Goldberg, Jacob
1
Goldenberg, Jacob
1
Goncalves, Dilney
1
Hoffman, Donna L.
1
Hu, Mantian
1
Huang, Ming-Hui
1
Inman, Jeffrey
1
Jamal, Zainab
1
Kannan, P. K.
1
Lamberton, Cait
1
Lamberton, Cait Poynor
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Lehmann, Donald R.
1
Luo, Xueming
1
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1
Rust, Roland T.
1
Sciandra, Michael
1
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1
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1
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1
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Journal of marketing
4
Faculty & research / Insead : working paper series
3
Saïd Business School WP
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Saïd Business School WP 2015-19
1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
23
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1
Social media strategy
Stephen, Andrew T.
- In:
The Routledge companion to strategic marketing
,
(pp. 352-363)
.
2021
Persistent link: https://www.econbiz.de/10012498771
Saved in:
2
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
3
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
4
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
5
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
6
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
7
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
8
The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.
;
Galak, Jeff
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
Saved in:
9
Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10009777330
Saved in:
10
Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier
;
Stephen, Andrew T.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
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