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Social web
Innovation
88,618
Konsumentenverhalten
79,134
Consumer behaviour
78,701
Experiment
43,535
Theorie
29,396
Theory
28,859
Innovationsmanagement
20,101
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19,464
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17,027
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17,005
innovation
12,974
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11,574
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11,243
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10,803
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10,235
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10,028
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10,021
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10,012
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9,341
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8,933
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8,794
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7,004
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6,851
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6,757
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6,661
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6,229
Brand
6,194
Welt
6,109
Social Web
6,048
World
6,021
China
5,962
Kundenzufriedenheit
5,698
Customer satisfaction
5,697
Online-Handel
5,629
Online retailing
5,615
Online-Marketing
5,241
Patent
5,233
Internet marketing
5,181
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5,138
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Füller, Johann
23
Filieri, Raffaele
20
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17
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15
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14
Hajli, Nick
14
Rita, Paulo
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Stephen, Andrew T.
12
Veloutsou, Cleopatra
12
Casaló, Luis V.
11
Cova, Bernard
11
Law, Chun Hung Roberts
11
Brem, Alexander
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Ozuem, Wilson
10
Ranfagni, Silvia
10
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10
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9
Harrigan, Paul
9
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9
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9
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9
Akram, Umair
8
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8
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8
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8
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8
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8
Ko, Eunju
8
Kunkel, Thilo
8
Luo, Xueming
8
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8
Rana, Nripendra P.
8
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8
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Wallace, Elaine
8
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7
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2
Dgroup
2
Edward Elgar Publishing
2
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Fritz Knapp Verlag
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
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1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
267
Journal of retailing and consumer services
177
International journal of internet marketing and advertising : IJIMA
107
Technological forecasting & social change : an international journal
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
The journal of product & brand management
64
The journal of brand management : an international journal
58
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
International journal of advertising : the review of marketing communications
51
Journal of internet commerce
49
Psychology & marketing
47
Journal of management information systems : JMIS
46
Information systems research : ISR
45
Journal of marketing management : MM
42
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
39
Journal of marketing
39
Cogent business & management
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
SpringerLink / Bücher
36
Electronic commerce research
33
International journal of technology marketing : IJTMkt
33
Asia Pacific journal of marketing and logistics
31
International journal of electronic commerce : IJEC
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Marketing intelligence & planning
31
Business horizons
30
International journal of hospitality management
30
Journal of fashion marketing and management
30
International journal of contemporary hospitality management
29
Springer eBook Collection
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of travel and tourism marketing
28
International journal of business information systems : IJBIS
27
Journal of the Academy of Marketing Science
27
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ECONIS (ZBW)
6,042
Showing
1
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10
of
6,042
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date (newest first)
date (oldest first)
1
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
2
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
3
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
4
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah
;
Cowart, Kelly
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
Saved in:
6
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
7
The luxury of doing nothing : inferring luxury from idleness display in travel setting
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 409-417
Persistent link: https://www.econbiz.de/10012289344
Saved in:
8
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
9
The impact of sellers' social influence on the co-creation of
innovation
with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
10
Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana
;
Antorini, Yun Mi
;
Jensen, Morten Berg
- In:
International journal of innovation management
20
(
2016
)
6
,
pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
Saved in:
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