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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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A dynamic framework for managing customer engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: Journal of business research : JBR 121 (2020), pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
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Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj; Dietrich, Timo; Rundle-Thiele, Sharyn; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
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Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni; Dietrich, Timo - In: Journal of promotion management : JPM 23 (2017) 6, pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
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Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela; Dietrich, Timo; Pang, Bo; Parkinson, Joy - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 399-418
Persistent link: https://www.econbiz.de/10014311990