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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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To wear or not to wear : a commentary on mistrust in public comments to CDC tweets about mask-wearing during covid19
Batova, Tatiana - In: International journal of business communication : IJBC … 59 (2022) 2, pp. 287-308
Persistent link: https://www.econbiz.de/10013256527
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Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
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Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie; Rudeloff, Christian; Pakura, Stefanie - In: Conference proceedings Trends in Business Communication 2020, (pp. 129-148). 2021
Persistent link: https://www.econbiz.de/10012662511
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The never-ending story : discursive legitimation in social media dialogue
Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650
Persistent link: https://www.econbiz.de/10012010333
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267
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Communication strategies for reputation management of the company
Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13
Persistent link: https://www.econbiz.de/10011546136
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Crowdsourcing strategizing : communication technology affordances and the communicative constitution of organizational strategy
Aten, Kathryn; Thomas, Gail Fann - In: International journal of business communication : IJBC … 53 (2016) 2, pp. 148-180
Persistent link: https://www.econbiz.de/10011458662
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Facebook discussion of a crisis : authority communication and its relationship to citizens
Tampere, Päivi; Tampere, Kaja; Luoma-Aho, Vilma - In: Corporate communications : an international journal 21 (2016) 4, pp. 414-434
Persistent link: https://www.econbiz.de/10011626248
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612