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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B. - In: International journal of internet marketing and … 12 (2018) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Social networking sites' advertising effectiveness : a systematic insight into literature
Sinha, Neena; Singh, Pratibha - In: International journal of Indian culture and business … 20 (2020) 1, pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
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Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum; Lin, Hanyi; Deng, Lichen; Dellicompagni, Tanya - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
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Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel; Winkler von Mohrenfels, Hannah; Abshagen, … - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; Northup, Temple - In: International journal of advertising : the review of … 41 (2022) 5, pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
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Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’
Sinha, Neena; Singh, Pratibha - 2020
advertising effectiveness.This study would investigate the gender differences in cognitive, affective and conative process …). Effects of targeted advertising on SNS are required to be considered along with the delivered ad content to measure SNS … associated with SNS advertising consumption behaviour. The platform chosen for the experiment is Facebook as Digital In 2018 has …
Persistent link: https://www.econbiz.de/10014090307
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905