Narrow search
Showing 1 - 5 of 5
Cover Image
Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Cover Image
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei; Ross, Mitchell; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 7, pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Cover Image
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra; Ross, Mitchell; Shao, Wei - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Cover Image
Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Journal of global information management 30 (2022) 5, pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
Cover Image
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420