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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
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Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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Social media users' online subjective well-being and fatigue : a network heterogeneity perspective
Kaur, Puneet; Islam, Nazrul; Tandon, Anushree; Dhir, … - In: Technological forecasting & social change : an … 172 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10013174366
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Dark consequences of social media-induced fear of missing out (FoMO) : social media stalking, comparisons, and fatigue
Tandon, Anushree; Dhir, Amandeep; Talwar, Shalini; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012807188
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Psychological and behavioral outcomes of social media-induced fear of missing out at the workplace
Tandon, Anushree; Dhir, Amandeep; Islam, Nazrul; … - In: Journal of business research : JBR 136 (2021), pp. 186-197
Persistent link: https://www.econbiz.de/10012663199
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul; Meng, Tao; Tandon, Anushree; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366380