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Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
International small business journal : ISBJ
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Journal of business research : JBR
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Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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Social Media Marketing
Schikora, Claudius
;
Binninger, Franz-Michael
- In:
Grundlagen Onlinemarketing : SEO, SEA und Social Media
,
(pp. 10-47)
.
2014
Persistent link: https://www.econbiz.de/10010405122
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2
Typical innovative and involvement characteristics of contributors to consumer generated media
Shiu, Eric
- In:
Organizations and social networking : utilizing social …
,
(pp. 103-124)
.
2013
Persistent link: https://www.econbiz.de/10009768699
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3
What makes social media-based supplier network involvement more effective for new product performance? : the role of network structure
Cheng, Colin C. J.
;
Shiu, Eric
- In:
Journal of business research : JBR
118
(
2020
),
pp. 299-310
Persistent link: https://www.econbiz.de/10012288600
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4
How to enhance SMEs customer involvement using social media : the role of social CRM
Cheng, Colin CJ
;
Shiu, Eric
- In:
International small business journal : ISBJ
37
(
2019
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10012000047
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