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Social web
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Beziehungsmarketing
25,156
Relationship marketing
25,128
Markenführung
17,000
Brand management
16,978
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11,902
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11,725
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10,848
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10,633
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9,114
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8,020
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7,868
Customer satisfaction
7,865
Deutschland
7,449
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6,805
USA
6,407
Social Web
6,282
Dienstleistungsqualität
6,199
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6,190
United States
6,170
Online-Handel
5,801
Online retailing
5,783
Iran
5,761
Online-Marketing
5,695
Internet marketing
5,626
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4,827
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4,788
Marketing management
4,727
Retail trade
4,713
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4,593
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4,412
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4,166
Advertising effects
4,106
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3,571
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3,524
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3,504
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Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
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Hajli, Nick
16
Ozuem, Wilson
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Dwivedi, Yogesh Kumar
15
Harrigan, Paul
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Martínez-López, Francisco J.
15
Flavián Blanco, Carlos
14
Rita, Paulo
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Hollebeek, Linda D.
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Casaló, Luis V.
12
Füller, Johann
12
Agnihotri, Raj
11
Cova, Bernard
11
Law, Chun Hung Roberts
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Veloutsou, Cleopatra
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Vrontis, Demetris
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Burmann, Christoph
10
Gázquez-Abad, Juan Carlos
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Hennig-Thurau, Thorsten
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10
Seo, Yuri
10
Thaichon, Park
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9
Pantano, Eleonora
9
Schivinski, Bruno
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Akram, Umair
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Constantinides, Efthymios
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Dholakia, Utpal M.
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Dolan, Rebecca
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Haenlein, Michael
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Kamboj, Shampy
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Ko, Eunju
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
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Edward Elgar Publishing
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
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1
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1
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Journal of business research : JBR
269
Journal of retailing and consumer services
182
International journal of internet marketing and advertising : IJIMA
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Technological forecasting & social change : an international journal
72
The journal of product & brand management
65
The journal of brand management : an international journal
63
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
57
Journal of internet commerce
55
Psychology & marketing
52
International journal of advertising : the review of marketing communications
50
International journal of electronic marketing and retailing : IJEMR
48
Tourism management : research, policies, practice
47
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of marketing management : MM
42
International journal of consumer studies
41
Journal of electronic commerce research : JECR
39
Journal of marketing
39
Journal of strategic marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Business horizons
37
Cogent business & management
37
International journal of technology marketing : IJTMkt
37
SpringerLink / Bücher
37
Electronic commerce research
35
Information systems research : ISR
35
International journal of hospitality management
35
Journal of management information systems : JMIS
35
Journal of travel and tourism marketing
35
Marketing intelligence & planning
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
Asia Pacific journal of marketing and logistics
31
International journal of contemporary hospitality management
29
Journal of fashion marketing and management
29
Journal of the Academy of Marketing Science
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
6,276
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1
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
2
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
3
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
"They" are or "we" are? : an analysis of Facebook interaction effects on
brand
loyalty
Ho, Ching Wei
- In:
Global business & economics review
18
(
2016
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
Saved in:
5
Consumer
brand
engagement and its social side on
brand
-hosted social media : how do they contribute to
brand
loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
6
Brand
Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS'
brand
loyalty
Garza Salgado, Esperanza
;
Royo Vela, Marcelo
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
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7
Modelling the impact of activity in
brand
communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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8
Influence of momentum effect on
brand
advocacy and
brand
loyalty in social networking sites
Sharma, Rahul
;
Verma, Rajesh
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
Saved in:
9
Investigating the impact of online
brand
communities on online customer engagement and
brand
loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
10
Bridging the gap between
brand
gender and
brand
loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
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